Celebrity Branding ia a tactic featuring famous person to offer an endorcement of a product.
This famous person might be an Actor, Musician, Professional, Athlet, Noted Entrepreneur or a Cartoon Charecter.
They do not need to be international superstar, they only need to be familier to the target audience. For example, a famous stakeboarder might be unknown to the population at large, but beloved in the circle of young men that energy drinks are being marketed to.
Celebrity Marketing: How it supports for business growth
Famous people have always made excellent salesman. Presenting a familier face is one of the fastest and easiest ways for campaign to create brand associations in the minds of consumers.
When a widely loved actor or a heroic sports person endorses a product, that product gains immediate credibility.
Celebrity Marketing has been used across all mediums. Print, Television, Radio, Film, Digital and various forms of new media have all been affective outlets for celebrity endorced products. The key is to match the right celebrity with the right product and place them in the right ad campaign.
If it is strategically planned well, it can lead to huge profits and an immediate change in the public perception of a company.